Asda Stores

We were asked to develop packaging design concepts for Asda’s range of thin & crispy pizza. The target audience was identified as aspirational late 20s/early 30s professionals. We differentiated the five varieties by using contemporary colours for both the product title and the photographic dinner party background.

Asda_Pizza

Asda_Pizza

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About Glenn Hall

With over 20 years' experience, I know what makes effective, brand-building design. Moreover, I know how to translate great design across all brand collateral. I create effective visual communication for a broad range of business sectors - from financial, health and retail to fmcg, transportation and construction. Email glenn@submarine-design.com if you'd like a chat about your next design requirement.
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